Paula Egginton is an experienced marketing and communications professional with a strong foundation in digital strategy, content development, and brand-led storytelling. She has worked across not-for-profit, education, and commercial environments, delivering integrated marketing activity that supports organisational goals and strengthens audience engagement. Her experience spans campaign coordination, SEO-informed content, digital channels, and stakeholder communications, with a consistent focus on clarity, purpose, and measurable impact.

With a background in graphic design and formal training in adult education, Paula brings a considered, user-focused approach to marketing, combining strategic thinking with practical delivery. She is particularly skilled at translating complex ideas into accessible, well-structured content, supported by a solid understanding of social media ecosystems, content performance, and user experience. Her work reflects a balance of creativity and rigour, producing communications that are thoughtful, effective, and aligned with long-term brand objectives.